The June 18th ED meeting, attended by 20 participants, was hosted by Utica School of Commerce in their two computer labs. The meeting featured two programs on social networking, which were offered by Vibrant Creative. The first program presentation (available here PROGRAM A: "Social media" - practical applications for the time and patience challenged) gave an overview of what these powerful tools are capable of and their importance in the marketing and communications world.
The second program (presentation available here PROGRAM B: "So you have a facebook account - now what?" - Advanced Social Media Strategy & Tactics) was geared towards organizations who have experimented with social media but have had limited or no success. The session covered building a strategy including identifying a target and establishing your message. The program also discussed the right tools for the right jo6b and streamlining management of the tools for your particular organization.
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