Sunday, November 30, 2008

ED Compensation Discussion

BoardSource featured a discussion on their website titled "Chief Executive Compensation: How Should Your Board Determine Compensation?" The article by Brian H. Vogel and Charles W. Quatt, Ph.D. gives some good information to work and consider when you addressing this issue.

Monday, November 17, 2008

Executive Director Job

Munson-Williams-Proctor Arts Institute is seeking a President/CEO. Based in Utica, New York, MWPAI is a fine arts center with three program divisions - Museum of Art, Performing Arts, and School of Art / PrattMWP. It attracts more than 175,000 visitors annually and is a recent recipient of the New York State Governor's Arts Award.

We seek a proven leader whose experience in running large, complex organizations with multiple and diverse internal and external constituencies has been characterized by a passion for the arts and a commitment of service to community. This person must be an exceptional communicator, someone whose accomplishments are clearly the result of his or her talent in enabling a highly competent, interdisciplinary management team to succeed while ensuring that they reach stated goals. We seek a leader who can demonstrate success in generating philanthropic income and who will be an innovative marketer able to grow visibility for MWPAI.

Career experience in a top leadership position in an arts organization (museum, art school, performing arts, etc.) is preferred but equivalent leadership in other nonprofit organizations (foundations, universities, civic organizations, etc.) is also acceptable. Service in voluntary leadership capacities on local, regional or national levels, such as nonprofit governing boards, United Way, etc., is also highly desirable. For information please contact Rhyan M. Zweifler, Principal, Kittleman & Associates, 29 North Wacker Drive, Suite 200, Chicago, IL 60606 Email: or for more information go to

Sunday, November 16, 2008

New Study Released on Rural Economic Development in the New Economy

The Carsey Institute at the University of New Hampshire published Measures and Methods: Four Tenets for Rural Economic Development in the New Economy. The studies authors, Anita Brown-Graham and William Lambe, examine how rural communities are creating jobs, business and wealth in the face of economic challenges. As they relate:

In the past, much of rural economic development relied on exploiting natural resources or recruiting industry, often marketing cheap land and labor as community assets. In an era of global competition, those old approaches no longer yield sustainable results. This article offers four tenets for rethinking methods and measures that promote effective economic development in the twenty-first century.
  • Innovation is key to driving growth and prosperity in today’s global economy
  • Significant capital investments are required to put innovations to use
  • Development efforts must seek to protect valuable natural assets
  • Development is a “contact sport,” best pursued through dense networks of personal contacts.

Read more here.

Sunday, November 9, 2008

Ideas for Helping Charities

Read an editorial here from the Observer-Dispatch on ideas for helping charities during these challenging times. Are there other ideas out there? Maybe a brainstorming session on this topic should be added to the ED Group meeting.

Make Marketing a Board Priority

Marketing is often an afterthought for many nonprofits, and convincing a board of directors of its importance can be a challenging task.

Ann, an executive director from a Central New York nonprofit relates just how challenging this can be. "My board is never very supportive of our marketing efforts and they don't see how important this can be to our success," she says. "It's a challenge to approve the budget to create materials and the website we so desperately need. I'm frustrated because at each board meeting it's discussed how we need to secure more donors, the big-time donors, and have better turn out at our events. My board just doesn't make the connection that without marketing ourselves, people don't really know who we are or our impact on the community."

Here are some steps to help a board of directors make marketing a priority:

Hold board training
Utilize a communications consultant to train the board to understand the benefits of developing marketing strategies to promote the impact and message of the organization.
Sometimes an outside perspective is necessary for the board to understand the value of marketing and for added support of the CEO or executive director's ideas.

Diversify the board of directors
Seek out new board members from the private sector that either have a marketing and communications background or that utilize marketing effectively in their businesses.
Diversifying the board can help with marketing, fund development, finance and many other challenges that nonprofits face.

Develop a marketing plan
Work with the board to develop a marketing plan for the organization to lay the foundation for marketing efforts. Don't forget to include marketing in the overall organizational strategic plan.

Include communications in grant proposals
Always include a communications piece in all grant proposals to help build a marketing budget. Also, seek local business support to help underwrite marketing efforts.

Show concrete results
Relate the impact of marketing efforts in a language boards can understand. Instead of stating a goal to increase the awareness of XYZ nonprofit, state the goal in a measurable way. Through marketing efforts, as determined in the marketing plan, XYZ nonprofit will develop 4 new media contacts this year, increase foundation support by 20 percent and have 150 attendees at an event. Keep the Board updated on the progress and evaluate whether the marketing strategies utilized are effective. Most importantly, show the return on investment of marketing efforts.

Stacy Jones is a nonprofit marketing consultant based in Troy, N.Y. and a Shoestring Creative Group Network Affiliate. Stacy can be reached at or 518-365-2153

Friday, November 7, 2008

Governor Holds Central NY Budget Meeting and Launches Budget Website

The Governor is conducting a Budget Town Hall meeting for citizens in Central New York next Tuesday, November 11th from 3:00PM - 4:00 PM. The meeting will be moderated and taped by WCNY-TV24 for broadcast later that evening. At the meeting, the Governor will discuss the State's budget situation and is interested in a real dialogue with constituents.

There is no limit on how many can attend, but you must register on the email site provided below. Registrations must be submitted by 5:00 PM on Monday, November 10. All participants need to arrive one- hour before the actual event.

Registration is required in advance if you wish to attend. To register, please send your name, address, telephone number and e-mail address to: and cc:

Additionally, if you wish to submit a question or suggestion for the Governor you may do so at the time you register.

  • Participants at the Town Hall meeting will have an opportunity to
    submit a question or suggestion for the Governor prior to the beginning of
    the meeting.
  • WCNY-TV 24 will select the questions and suggestions that will be
    read to the Governor.
  • The Governor will take as many questions and suggestions as time
    will allow.
  • For those who cannot attend, or to share your views on the State Budget with Governor Paterson in writing, please visit:

Mohawk Valley Chamber of Commerce
200 Genesee Street
Utica, NY 13502
724-3177 (fax)