Tuesday, February 23, 2010

How Nonprofits are Using Social Media: Utica NHS Highlighted

Here is a post from the NeighborWorks America news blog:

A few weeks ago we asked NeighborWorks Facebook fans how they're using social media. We wanted to get a pulse for how affordable housing and other nonprofits working in low and moderate income neighborhoods are using Facebook, Twitter, YouTube, blogs, social networks, and such to advance their missions. At the same time, we're seeing some good local examples emerge.

So this is what we found out:

More and more, organizations are using blogs, Facebook pages, and YouTube to tell their stories. Organizations are incorporating personal testimonies to give a face to the real people whose lives are benefitting from their services.

Organizations are setting up YouTube channels to tell their story and make available educational information. Utica NHS, for example, worked with a local television program to do a series on financial education. The first segment on cleaning up holiday debt was terrific.

Read more here.

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