Would The Observer-Dispatch consider a venue on their website for nonprofits to share information and resources with their readers? A recent article relates how this very thing has happened with the Houston Chronicle. This newspaper, by utilizing technology from good2gether, has launched the Do Good Channel on Chron.com. good2gether is a CCSNYS partner, and Founder/CEO Greg McHale was the keynote speaker at our annual Money for Mission conference. The development of this resource is a huge success for nonprofits. It validates nonprofits as essential resources and sources of information for everyday readers. A win-win for everybody, nonprofits gain tremendous exposure and the Houston Chronicle has more content and resources to provide their readers.
Our recent media panel program has opened a new door between nonprofits and our regional media. Does our future have the possibility of a Do Good Channel in The Observer-Dispatch? Or how about a video channel for nonprofits with WKTV? Let's bring this idea to the attention of our media, and show how we can make this a win-win for everyone.
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