Our recent media program raised a number of issues, and is generating some great questions. Here is a recent question from an executive director about a recent online discovery:
Last night during a google search I discovered a blog that has some erroneous and damaging opinions about our organization.
At our recent media panel event, we briefly discussed the media responses to stories in this format in the newspaper and TV, but we did not really get into the whole area of the blogosphere and non-profits.
Do you know whether other non-profits pay any attention to blogs where wrong perceptions and bad information is placed out there by people who don't bother to check their facts? Is it just best to ignore these things and not give them the light of day with a response? I guess if I can find them in a random google search, others can too, and some of the items expressed in those blogs are defamatory to our organization.
This is a great question, and an issue that anyone should be aware of as you explore the blogging world or plan to launch your own agency blog. We would like to offer the following advice: 1)Set up Google Alerts to help you track news and blog posts about your organization; 2)Recognize that any coverage, positive and negative, is a good thing (and an opportunity); and 3) Don't reinvent the wheel, so we offer the following advice from two good resources out there in the Web 2.0 world:
Rohit Bhargava responds to this issue in his Influential Marketing Blog. He offers 5 steps on how to respond to a "blog crisis." There are also some additional suggestions listed in the blog comments section.
Beth Kanter's blog features two blog posts on dealing with critcism and negativity, as well as moderating, in the blogosphere. Get her insight and suggestions:
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